We all know that it is important to focus on niche marketing to remain successful, I focused on the negative price drop. My family is very much involved in real estate, so when my father in law the appraiser had an idea two years ago I listened. When he mentioned how assessment values could never keep up with decling values I decided to create the site LowTaxRate.com

Since launch in 2007, site visitors has grown exponentially. This year I had over 1000 contacts in Metro Detroit alone and my father in law handled outside the area. Most leads wanted to appeal their assessment or just had questions, I expanded my real estate brokerage practice to include broker price opinionds and made myself known as a property tax expert in my area. The result was more listings than I wanted and 20 buyers concerned about taxable values when purchasing foreclosures. Should I also mention those who seek advice to lower taxes generally live in larger homes, my average client is in a $250,000 home.

Needless to say I was more than happy to lend my advice and offer valuation and brokerage advice.